Fashion Trade Fairs and Events 2022-2023

Date: 25 July 2014

Place: New York

This workshop is a practical, insightful, crash course on how business is really done.Ê Fashion 101 is geared towards helping the new fashion designer, production person as well as retailer who wants to start their own private label line.Ê The basics of the industry, market & selling periods, sourcing, production, selling the line and operations will all be discussed.

You don't have to be part of the trade and no special credentials required.

Topics include:
-Design Concept
-Line Development
-Cutting Projections
-Exposure
-Pre-production Planning
-Factory Selection
-Fabric and Trim Sourcing
-Sales Reporting
-Financials

You are welcome to bring ideas, sample materials, and draft documents to discuss during the workshop. "Fashion 101" is presented by industry expert, Mercedes Gonzalez of Global Purchasing Companies. Every year she is invited to speak at MAGIC, and other industry tradeshows and fashion weeks such as Texworld, Miami Fashion Week, Caribbean Fashion Week, Asia Fashion Summit, and many more. Gonzalez's experience in the manufacturing industry has cultivated her production expertise. While as a buyer, she's accredited for knowing what a buyer wants from a young designer.